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DADDY YANKEE

* WHEN: Doors open at 7 p.m. Sunday, Sept. 26 * WHERE: McAllen Convention Center, 700 Convention Center Blvd., McAllen * COST: $36, $68, $95 * TICKETS: www.ez-tixx.com or call (877) 993-8499
Like it or not, Daddy Yankee is a music pioneer. Six years ago, there wasn't a dance floor in the country where the pulsing rhythms of reggaeton didn't have hips shaking. Although, he may not be responsible for inventing a new genre, the Puerto Rican's reggaeton beats were the first to enter the consciousness of listeners from around the world. His rapid ascension to the top of the Billboard charts resulted in worldwide exposure and Yankee became the face of a new Latin genre.
His album "Barrio Fino," largely hailed as the definitive reggaeton album, made its mark on the industry in 2004 with hit singles "Gasolina" and "Lo Que Paso Paso." Yankee continued on his course toward world domination in 2007 when he released the album "El Cartel: The Big Boss" and his most recent CD "Mundial" in April. Both albums debuted at No. 1 on the Latin Billboard music chart.
Along with Latin Grammy nominations, Latin Music Awards and collaborations with some of the biggest artists in music, such as Akon, Scott Storch, as well as Fergie and will.i.am. of the Black Eyed Peas, Yankee went on to make his film debut in the Puerto Rican film "Talento de Barrio" in 2008.
However, with the rise of the dance pop sounds of Lady Gaga, Ke$ha and Katy Perry, reggaeton sounds aren't as common as they once were. One can only wonder if there's still a market for the genre, leaving Festiva to ponder the question: Is reggaeton dead?

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