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THE SUPERSTAR MAKES HIS HIGHLIY ANTICIPATED DEBUT ON CBS’ THE BOLD AND THE BEAUTIFUL AND HITS THE ONE MILLION FAN MARK ON FACEBOOK


dy bb


Miami, FL – June 1, 2010 – Today marks a great day for Grammy award winning superstar Daddy Yankee. His highly anticipated debut on the Emmy®-Award winning THE BOLD AND THE BEAUTIFUL will begin airing today. And that’s not all! Daddy Yankee has also surpassed the one million fan mark on his Official Facebook page. The current number stands at an astronomical 1,014,930 adoring fans. This number will only be increasing as the week progresses and the world watches him showcase his talent on the small screen.
The five-episode story arc will air on the CBS Television Network from today, June 1 to Monday, June 7, 2010. The bold and spicy story includes Daddy Yankee’s pulsating Latin Urban rhythms as a catalyst for some of the characters’ most shocking behaviors yet.
Spanish-speaking viewers are encouraged to watch the episodes in Spanish, simply by pressing the SAP button on their remote control. THE BOLD AND THE BEAUTIFUL is the only American daytime drama simulcast in English in Spanish using SAP (Secondary Audio Programming) technology.
“The story takes place during a raucous party full of young people who are ready to take a break from the scholarly pursuits of high school. We conceived it as a modern urban take on a masquerade ball,” says Emmy-winning Executive Producer and Head Writer Bradley P. Bell. “Daddy Yankee’s hypnotic thump is the perfect intoxicating elixir to entice some of the characters into doing things they might not ordinarily do. The consequences for the Forrester family will be devastating, leading to some of the series’ most dramatic situations yet.”
Among the new songs Yankee will perform on the top-rated drama series will be “Grito Mundial” which was chosen to be on the official ESPN Latino 2010 FIFA World Cup ad campaigns. Also featured in the series will be the broadcast television premiere performance of the single, “Que Es La Que Hay,” among others.
Daddy Yankee fans can enter a contest on his website, www.DaddyYankee.com, to win an autographed photo of Daddy Yankee and the entire The Bold and the Beautiful cast.
For more information on Daddy Yankee’s guest starring role and to watch episodes of CBS’s The Bold and the Beautiful, visit www.cbs.com.
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