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Full List of Nominees Announced for 22nd Edition of Univision’s Prestigious “Premio Lo Nuestro” Latin Music Awards


Shakira, Paulina Rubio, Vicente Fernandez, Aventura, Marco Antonio Solis, Enrique Iglesias, Marc Anthony, Cristian Castro, Juanes, Luis Fonsi, Gloria Trevi, Mana, Banda El Recodo, Calle 13, Ruben Blades, Daddy Yankee, Ricardo Arjona, Los Temerarios, Pee Wee, Flex, Gilberto Santa Rosa, Alacranes Musical, Jenni Rivera, Wisin y Yandel, La Quinta Estacion and Luis Enrique Among Nominated Artists
Network Grows Partnership with Nielsen Broadcast Data Systems and Announces New “Entertainer of the Year” and “Collaboration of the Year” Categories
MIAMI–(BUSINESS WIRE)– Univision, the leading Spanish-language network in the country, announced today the nominees for the 2010 edition of the prestigious “Premio Lo Nuestro a la Música Latina” (“Lo Nuestro” Latin Music Awards). Now in its 22nd year, “Premio Lo Nuestro’s” list of nominees includes a diversity of genres and artists, reflecting the cultural richness of Latin music. The announcement was made today during a special broadcast of “Fiesta de Nominados: Premio Lo Nuestro 2010” (Nominations Celebration) hosted by network personalities Bárbara Bermudo and Giselle Blondet. The 2010 edition of “Premio Lo Nuestro a la Música Latina” will be broadcast by the Univision Network on February 18, 2010, from 8-11 pm ET/PT (7-10 pm Central) LIVE from the American Airlines Arena in Miami, FL.
Today the company also announced it is growing its partnership with Nielsen Broadcast Data Systems (BDS), the world’s leading provider of airplay tracking for the entertainment industry. Under the agreement, Nielsen BDS became Univision’s direct source to help determine the “Premio Lo Nuestro 2010” nominees, which were eligible for the time period of October 1, 2008 to September 30, 2009. “Premio Lo Nuestro” winners will continue to be determined by popular vote.
With finalists in 35 categories divided into the 5 most popular Latin music genres of pop, tropical, regional Mexican, rock and urban, along with the “Video of the Year,” the upcoming awards gala will include a new and first ever “Entertainer of the Year” (Artista Premio Lo Nuestro del Año) category, as well as a new “Collaboration of the Year” (Colaboración del Año) that will consolidate nominations to include artists from all genres.
Leading the list with seven nominations are the kings of bachata Aventura in both the Tropical (Album of the Year, Group or Duo of the Year, Song of the Year, and Artist of the Year – Tropical Traditional) and Urban genres (Song of the Year); as well as the new “Entertainer of the Year” and the cross-genre category of “Collaboration of the Year.” Popular reggaeton duo Wisin y Yandel follow with five nominations in such categories as “Album of the Year,” “Artist of the Year” and two nominations for “Song of the Year” in the Urban music genre. In addition, Wisin y Yandel are nominated along with Aventura and Akon in the “Collaboration of the Year” category for their song “It’s All Up To You.” Following with four nominations each are legendary Mexican crooner Vicente Fernández, award-winning salsa singer Luis Enrique, the iconic Regional Mexican music bands Banda el Recodo and La Arrolladora Banda el Limón, urban music sensation Flex, and the popular merengue group Grupo Manía.
Artists with three nominations each include golden girl Paulina Rubio, Puerto Rican salsa legend Gilberto Santa Rosa, popular singer/songwriter Ricardo Arjona, Regional Mexican idols El Chapo de Sinaloa and Espinoza Paz, Spanish pop-rock duo La Quinta Estación, Puerto Rican rock group La Secta Allstar, up and coming bachata sensations Dominic Marte and the duo Carlos y Alejandra, and reggaetón artist Tito “El Bambino.”
Other nominated artists include, among others, Shakira, Marco Antonio Solís, Cristian Castro, Juanes, Daddy Yankee, Pee Wee, Calle 13, Rubén Blades, Alacranes Musical, Luis Fonsi, Beto Cuevas, Dareyes de la Sierra, Maná, Fanny Lú, Fonseca, Grupo Montéz de Durango, Héctor Acosta, Jorge Celedón y Jimmy Zambrano, Los Fabulosos Cadillacs, Makano, Nelly Furtado, Patrulla 81, Pesado, Playa Limbo, Rafely Rosario, and the Adolescent’s Orquesta.
Univision.com is providing exclusive online and mobile coverage of this year’s “Premio Lo Nuestro.” The website, available at www.premiolonuestro.com, has the exclusive online first-look at the nominees, complete with in-depth profiles. Plus, this is the only website where fans can vote to decide this year’s winners. Voting starts today at 4pm ET and continues until December 23rd at 11:59pm ET. This year, fans are also gearing up for the action with one-of-a-kind content, including the popular “Versus” section where they can vote and comment as two celebrities go head-to-head in a fun category each week – including “best performance,” “best dressed,” “best pose” and more. Users will also be engaged in the “Best of Premio Lo Nuestro” with complete photo highlights cataloging 21 unforgettable years of “Premio.” Fans can access the latest news, gossip and photos online and also via the Univision.com mobile website.
The 2009 edition of “Premio Lo Nuestro a la Música Latina” set a new audience record reaching 12.5 million viewers who watched some or all of the broadcast. It also delivered more Hispanic viewers than the combined audiences of the 2009 editions of the Academy Awards®, Golden Globes®, Emmy® Awards and MTV Video Music Awards®.

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