Daddy Yankee partners with Terra USA for online brand extension

Terra USA, the leading original digital content producer with a primary focus on the U.S. Hispanic experience, has been tapped to manage the online brand of Latin Superstar Daddy Yankee. Beginning with today’s relaunch of the official Daddy Yankee Web site (www.DaddyYankee.com), Terra USA will oversee all aspects of Daddy Yankee in the digital arena, including technical and editorial support.

Daddy Yankee.com will be an interactive hub for young Hispanics, offering first-hand access to breaking news, songs, videos, images and behind-the-scenes content of the artist and his brand. In addition, the Daddy Yankee site will connect users to Terra.com and feature their most popular editorial modules—including Terra TV and Espacio Terra—and social networks such as MiGente.com, Facebook, YouTube and Twitter. All users that visit DaddyYankee.com during the relaunch will have the opportunity to download free of charge, his latest track Prende from his upcoming album: “Daddy Yankee Mundial” which will be released this fall.
**terra**